Switch's bulbs are designed to have small LEDs placed around the edge of the bulb, rather than at a central point, which is common for most LEDs. Switch's bulbs also use liquid within the bulb to cool the LEDs, because liquids are a lot more efficient cooling medium than air (read more about liquid-cooled servers). This combo is the secret-sauce behind why Switch claims its bulb "is the closest alternative to incandescent-quality light," today on the market. Greentech Media has an interesting video and description of the technology.
Switch's first bulbs — it launched a 100-watt incandescent equivalent at Lightfair, and also has developed 40-watt, 65-watt, 75-watt equivalents — are supposed to go on sale later this year. An important thing to note about the Switch bulbs is that they are also supposed to retail for under $20 for the 40-watt, and will likely be far less expensive than the current LED bulbs on the market that can cost as high as $40 to $50 per bulb.
That price point gives the Switch LED bulb a lot quicker pay off in energy savings to the buyer. Switch says its bulbs use 85 less energy than incandescent bulbs and the return on investment is about a year. This could be a game-changer in the industry — if consumers actually respond and start buying these when they come out.
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