Restaurant menu facts

1. Restaurants utilize particularly imaginative language  to make menu items more attractive and appealing. Descriptive labels will gener...

E-Commerce Companies in India

While searching to build good leads among all e-commerce companies in India for our upcoming social media marketing tool ' marketEnomics...

negative marketing

  Tata Motors marketing Tata Nano as the "Cheapest car" Tata Motors created a ripple in the automobile market in 2008 by manu...

Adidas and Puma

The creators of arch rivals Adidas and Puma were brothers . The unbelievable story of the two brothers who founded a successful busin...

indian company spending more on ads

Achhe din are almost upon us — this festival season will see India Inc spending over Rs 2,000 crore on advertising, marketing and prom...

REAL CHICKEN KING

The man who controls chicken factories at the centre of a major hygiene inquiry is a ‘secretive’ self-made millionaire.

Cold calls into cash

  Lee Beaumont paid £10 plus VAT to set up his personal 0871 line - so to call him now costs 10p, from which he receives 7p.

power ur plants

Ramaraja Ramasamy, assistant professor in the College of Engineering at University of Georgia and the corresponding author of a paper which...

10 Excuses used to claim insurance

Alampadi, a.k.a. “Baba Biryani”

Dubai Taxi Corporation, new luxury cab service in Dubai

The Dubai Taxi Corporation (DTC) at Roads and Transport Authority (RTA) has rolled out a new luxury cab service, aimed at serving customer...

machine to machine communication, M2M means combining technologies

It just had to happen. With the mobile phone customer base growing rapidly, it was a matter of time before M2M or machine to machine commun...

Misleading marketing

The book industry

GPS have a rival (Verayu)

Since July last year, when his startup Nivaata opened, nearly ten clients, including multinational companies, have signed up. As a mobile ...

Customize your bicycles

You can now have a bicycle built exactly the way you want it. It's expensive , but you get what you want easily and quickly. From selec...

Women world is Expensive

  On the surface, the retail world seems stacked against women: We pay more for many items, from shampoo to razors to dry-cleaning service...

Story behind jacket

'My friend is a generous person, and when he gave me the jacket I thought it was beautiful – but it didn't suit me,...

Indian Beer market

  largest beer consuming people list:- Indian people can drink 2 bottles of beer (famous brand found kingfisher, fosters). one-twe...

Biometric security

Biometric security systems usually on unique, unchangeable 'markers' such as fingerprints. But Japanese scientists have identifie...