CEAT is the winner of the Reader's Digest Trusted Brands Gold Award 2009 for Tyres category in India. The Reader's Digest Trusted Brand Survey, which was launched in 1999, has been carried out annually for the past 10 years.
On the six parameters – quality, trustworthiness, credible image, value, innovative and understanding consumers – CEAT has been rated as the Most Trusted Brand by the well-educated readers of Digest.
CEAT has been the success story which consumers have recognized and expressed their trust by rewarding it as the Gold Winner of the Reader's Digest Trusted Brand.
Speaking on the occasion, Mr. Vinod Kumar, Head-Marketing, CEAT Ltd., said: "We are pleased to receive the Reader's Digest Trusted Brands Gold Award 2009 for Tyres category in India. This Award marks CEAT's continuous endeavor to be the preferred tyre maker.
Brands that have a strong relationship of trust with consumers need to strengthen and reinforce it more than ever. The survey identifies which brands appeal most to Indian consumers.
Achieving Trusted Brand status is a genuine recognition of consumers' approval. The survey reflects consumers' choice of their most trusted and favorite brands among the thousands available in the market.