The global consulting firm Accenture Ltd has decided to end its sponsorship of Tiger Woods.
In an announcement on Sunday, the group said it would cease its involvement with Woods as he is "no longer the right representative after the circumstances of the last two weeks."
It was Accenture's first statement since allegations of Woods' multiple affairs with different women surfaced in the press.
Accenture has become the first sponsor to cite Woods' marital problems and officially cut ties with him.
The 33-year-old golfer on Friday said he would take an indefinite leave from golf to evaluate his private life and work on his marriage.
Woods and Accenture have had a business relationship for six years.
The New York-based firm created the "Go on, be a Tiger" campaign, using Woods to personify integrity and high performance.
On Saturday, Gillette, which uses the slogan "The best a man can get," said it would, for the moment, stop airing advertisements featuring Woods.