Hallyu superstar Bae Yong-joon, who has been actively promoting Korean food and culture recently, will open the third outlet of his Korean food chain in Japan, Friday.
The ``Winter Sonata'' hero will launch Goshire Gun in the basement of Seibu Department Store in Tokyo. The store will sell Korean dishes including salads, ``ssambab'' (lettuce wraps) and ``juk'' (porridge), among others.
In 2006 the actor, affectionately called ``Yonsama'' by Japanese fans, opened Goshire, a traditional Korean restaurant, in Shirogane, Tokyo. Last year he launched a traditional Korean bar, Goshire Hwa, in Nagoya.
Bae also has Korean lunchboxes, called Goshire Bento, being sold in major Japanese convenience stores. Featuring 16 dishes from Korea's ancient Goguryeo Kingdom (37 B.C.-A.D. 668) such as ``bulgogi'' and kimchi, the lunch sets sell at 2,500 yen (about $26), the highest that any lunchbox has been priced in Japan.
He also has a successful restaurant business in Korea. Gorilla in the Kitchen, located near Dosan Park, Sinsa-dong, is popular among young crowds for its herbal salads and sandwiches.
The 37-year-old rose to stardom in Japan and other Asian countries through the melodrama ``Winter Sonata.'' In September he and his co-star Choi Ji-woo took part in a large promotional event at Tokyo Dome to promote an animated version of the TV series.
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