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17.9.09


New Yamaha Vmax concept at Tokyo2009 Yamaha V-max side view
Yamaha on Wednesday introduced its super-bike 'VMAX' in India, besides launching limited edition 'Frazer' and 'FZ' series motorcycles. The Japanese bike manufacturer also announced plans to increase its exports from India and launch at least two new bikes every year in the Indian market.
Limited edition

Priced at Rs. 20 lakh (ex-showroom, Delhi), VMAX comes with all-new 1,679cc liquid-cooled four-stroke engine that showcases for some of Yamaha's cutting-edge engine and chassis technology. Similarly, Yamaha will launch only 3,000 units of limited edition Frazer and FZ bikes, priced between Rs. 66,500 and Rs. 73,500.

Yamaha V-Max concept"With the launch of VMAX, the company brings a new credo for the bikers, while the limited edition of high demand models Fazer and FZ have been introduced keeping in mind the demand from bikers," said India Yamaha Motor Managing Director and CEO Yuki Mine Tsuji.

Mr. Tsuji said Yamaha was aiming at 10 per cent market share in the Indian bike market by 2012.

"We hope to corner 30 per cent share in the deluxe and premium bike segment," he added.

About exports, Mr. Tsuji said the company was aiming at exports of 1.4-lakh units from India by 2010, while this year the figure would touch 70,000 units. In 2008, the company had exported 40,000 units. India is the only hub for Yamaha globally for its 150cc bikes.
Mr. Tsuji said for the domestic market, Yamaha planned to launch at least two new models every year. "We are looking at domestic sales of 2.2-2.5-lakh units this year and hope to take it to 3-lakh units by 2010,"

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